Lead Generation Strategies

Lead generation strategies for your business



If you're reading this, your business will die... 



... if you don't invest in lead generation. Logically, you may have reached that same conclusion, but if not, we'll take credit for that. Ultimately, lead generation keeps the lights on and puts food on the table for your business. You need to reach customers to provide a service, and customers need to be able to reach you in order to seek said service. 


For trusted methods that yield results, trust in Integrity to help you with lead generation and other promotional methods including the following:


In addition to the above methods, we've included a comprehensive list of strategies used in lead generation. Used properly and in conjunction, they will provide increased traffic, sales, and customer satisfaction.


New age lead generation strategies


  1. Site (design, usability, what message you're sending, optimization)
  2. Search marketing (SEO, SEM, PPC, etc)
  3. E-commerce
  4. Blogs
  5. Database marketing
  6. Webinars


Your website. This may come as a shock to you, but in today's age, people use the internet for the majority of everything they do. This, of course, includes their business endeavors. Your website is effectively the face of your company, which is why you need to make sure it is optimized. Your homepage needs to communicate a clear, consistent message. The site itself needs to be easily navigated, aesthetically pleasing, and fully optimized in order for it to generate leads.


Search marketing. After you've ensured that your website is up to snuff, you need to get a handle on your marketing campaign. This starts with search marketing, which entails optimizing your site not only for human visitors but for search engines as well. Your site needs to be properly optimized in order to rank well on Google and other search engines, and your site needs to rank well on Google and other search engines in order for customers to find you. And, as you might guess, customers need to find you in order for you to continue providing a service.


E-commerce. As we said, people use the internet a lot. In fact, they use it for pretty much everything. Your website not only needs to be useful, but it needs to convert visitors into customers. E-commerce is one method of doing so. This may involve strategic advertisements (including pop-ups to gather information and establish contact, such as those offering coupons in exchange for an email address) and behavior targeting (understanding who your customers are and what they're looking for, and using that information to craft a message specifically for them).


Blogs. We hear a lot about blogs in today's day and age, and while this strategy may seem tired or overused, it can be effective for lead generation if implemented properly. They are easily shareable, they provide an opportunity to communicate a less formal, more friendly message with visitors who may become customers. Use a blog to share your unique insights, your business' personal experiences, things of that nature. You want to generate an emotional connection with visitors.


Database marketing. Databases enable third parties to maintain contact information for thousands of leads. Such information can help companies craft qualified lists with behavioral data, which then allows them to reach potential customers with a more personal message, which often leads to increased lead generation.


Webinars. This method may be a little more involved, but it can be extremely useful. People want to hear and learn from experts (that's you). They want to know what worked for you, what didn't work for you. People want to learn from you, but they also want to belong. Webinars are a unique method that satisfies both desires. Hosting webinars and making them easily accessible may prove to work for your business in stimulating lead generation.





Tried and true lead generation strategies


  1. Word Of Mouth
  2. Direct Mail
  3. Telemarketing
  4. PR/Advertising
  5. Newsletters/Handouts



Word of mouth. Perhaps the oldest sales method of all time, word of mouth will always be a centerpiece of any marketing or lead generation campaign. 


Direct mail. It's a flexible method that gives you a tangible way of connecting with your customers. It boosts your visibility, your notability, and its "old fashioned" nature may prove endearing to your customers.


Telemarketing. There may be a negative light on this method, but it works and continues to work, even in a diminished capacity. Telemarketing works well in conjunction with other lead generation strategies, and it can boost your sales by putting you in direct contact with potential customers in a way no other method can.


PR/Advertising. This method mostly goes without saying. You need to build your house on a good foundation before you invest in additions, and your business is no different. Your PR and advertising need to be taken care of before you move forward with other methods.


Newsletters/Handouts. In the same way that direct mail gives customers a tangible bit of advertising they can hold in their hands, newsletters and handouts are easily distributed, and they tend to make their way around a large area in a short time.